sjordan,
I followed your link and it says this:
"So if you post 100 cars in a month, it should generate about 50 leads that month. These leads are about 20% web, 80% phone – but if you have call tracking you can set a designated classifieds # to track the calls".
We want to hire your company inmediatelly if for 100 cars posted we can get 50 leads.
1 car every 20 minutes?! This would be the first time in all the years I've been posting that Ive heard someone suggest doing this. This seem like an "intermediate level" theory, I'm assuming these postings are being done with very limited resources, either that or you're posting from a commodore 54. if so, I have an old copy of "Oregon Trail" you might be interested in.
Look at the time stamps (all postings same dealer):
seattle cars & trucks - all classifieds "harris ford" - craigslist=
Let's consider the following:
Those are great results that Harris gets. Do you do that for them ? That's great if you do. Our clients get those caliber of successful posting results as well using our tools.
The recommendation to post every 20-40 minutes is for a manual poster/user based on the fact this user has already been ghosted/flagged, thus I would suggest that they need to be twice as careful if they are going to continue to do postings manually. Don't you think Sean would rather be posting 1 car every 20-40 minutes without issues then posting for a month to get ghosted and no results?
The recommendation to post every 20 minutes is for a manual poster without a ghosting/flagging history based upon the fact that we don't want them to get ghosted or flagged and we don't know what their CL knowledge base is unless they tell us, so we have to factor in that this might be being done by someone a dealer just hired that missed training and is more apt to unintentionally violate a rule just as someone at Auto Fair may have.
So yes Jim, this is intermediate advice for Sean and the rest of us, not for someone clearly operating at a level above us all based upon your wit and humor. I am still laughing…it was so funny. The commodore, oregon trial. That was good.
Yago, (I guess your Jim's boss?) with regards to the leads generated, with a managed system like ours it would have shown Sean what ads were ghosted (so he wouldn't have waited a month to find out), supplied all stats and data on each ad posted, and provided him cumulative data that will even break down the clicks/views on craigslist by car make, model, price and stock #. Maybe you have all this too - if so that's great. I wish you the best of luck.
Anyway, since the metrics and our call tracking is easily available to our Dealer Clients our dealers can easily see the lead results themselves. I don't really need to justify our stats to you, only my Clients. But I will go ahead and respond since you put it out there for me to address by questioning the validity of the quote "So if you post 100 cars in a month, it should generate about 50 leads that month"
In this example, I am going to use a small dealer that has a 100 car max cap on our CL posting service every 30 Days, or basically each month.
I'm going to go back to 9:23 Saturday a.m.
Since that time we have posted exactly 86 ads for this dealer, or almost every car 1 time.
Since then to right now the leads are:
- 1 email lead direct from CL
- 6 Phone calls from CL
- 2 request for quote leads from 13 site visits generated on the dealer site from CL
- 1862 clicks/views on CL
That is 9 leads in less than three days on 86 car postings. We will repeat that cycle through 100 of their cars all month. So, if over 3 days they got 9 leads on 86 cars, then over a 30 day cycle this dealer will actually get 90 leads posting those 86 cars should that trend continue.
In fact, in this case they will actually get almost 100 leads on less than 100 cars being posted. However, since those 3 days includes a weekend I'm sure it will average down closer to the 50 leads per the quote in question.
But hey, lets hope for the dealer it doesn't trend down!
I think your confusion over the quote might be that we need to more clearly reflect that this is not just posting 100 cars a single time over a month period, but it is based upon continually cycling through that 100 car inventory over a 30 day period to generate those leads. If that is the case then you are right, and I will get that updated to be more specific and eliminate a possible source of misunderstanding. If that's not how you took it and you aren't generating at least a 50% lead response over a month for every 100 cars then you're right again - you should hire us.