How can vendors change the way they show value to dealers?

[ryan.gerardi]

Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL).

In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on DealerRefresh: 2018 Automotive Marketing Predictions

Talking points include:

• How dealers will change the way consumer shop and buy vehicles
• Subscription-based ownership models will increase
• How vendors will change the way they show value to dealers

 

[Ben_Adler12]

Good podcast guys. @Chris Leslie, how would you suggest someone build a relationship with you if you weren't online? There is a great online community, but there's also a lot of dealers who aren't involved with it that are hard to get ahold of.

 

[Chris Leslie]

Its a good question @BenAdler and I wish I had a good answer. I am gonna have to stew on that one for a little bit.

 

[Alexander Lau]

Transparency (clear indication of KPIs and what they truly mean), at the risk of their own existence will show value. Throw those metrics (vendor model dependent) into a sales attribution model and crunch over time (Does It Sell Cars / DISC). The appropriate vendors should be more than happy to participate. If they've nothing to hide and perform well; they've nothing to worry about right?

 

[Ryan Thompson]

is this podcast on itunes? would love to add to my rotation