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How do you take care of duplicate records in your CRM?

Yeah, this really comes down the individual CRM.

Now if you asked about DMS - that can get messy, expensive and a real pain because you may want to decide where it's more important to de-dup. Then once you de-dup, you may want to append. That's a whole'nother conversation.
 

✨ AI Highlights

  • The thread addresses how to identify and eliminate duplicate contact records in CRM systems.
  • While the original poster asks about specific deduplication tools, responses indicate that solutions are highly dependent on which CRM platform is being used, with one participant noting that deduplication becomes significantly more complex and costly when dealing with DMS (Dealer Management System) data, potentially requiring strategic decisions about where to prioritize consolidation efforts.

The thread addresses how to identify and eliminate duplicate contact records in CRM systems. While the original poster asks about specific deduplication tools, responses indicate that solutions are highly dependent on which CRM platform is being used, with one participant noting that deduplication becomes significantly more complex and costly when dealing with DMS (Dealer Management System) data, potentially requiring strategic decisions about where to prioritize consolidation efforts.

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