How to evaluate your marketing vendor

[Alex Snyder]

@Jeff Kershner and I will be joined by a few friends at Dominion to dive through these 10 questions:

1. Should I care about Voice Search?
2. Will you utilize my sales and prospect data daily for accurate targeting and managing advertising waste?
3. How do you maximize SEO? Local SEO?
4. What kind of content should I expect and how do you hyper-localize my ads?
5. What fees are associated with my digital advertising budget?
6. (how much do I pay vs. spend)How do you incorporate consumer reviews into your digital advertising?
7. Is your team certified or certifiable with Google Bing and Facebook?
8. What can I expect in terms of account support and how do you handle turnover?
9. How do you track ROI? (For all digital products, Google Analytics)
10. How do you determine my PMA?

Come have some fun with us on the 19th at 1:00 PM EST: https://mailchi.mp/dealerrefresh/dominion-sep-19

 

[Alex Snyder]

This is a 2-fer broadcast week on DealerRefresh. Wednesday we talk about evaluating your digital marketing provider and/or future one. Then on Friday we talk about what digital retailing is.

 

[Jeff Kershner]

Busy week for sure!!

Come have some fun with us on the 19th at 1:00 PM EST: https://mailchi.mp/dealerrefresh/dominion-sep-19

 

[Alexander Lau]

All very good questions that dealers SHOULD be worried about, IMO.