- Feb 13, 2020
- First Name
If someone else controls access and use of your data, do you really own it?
There is a very real battle for data control and access of dealer data taking place in the court of law right now. If you haven't caught up on the recent order in the CDK vs dealer case that’s been allowed to proceed to a class action suit, it's worth reviewing. It's also quite the history lesson for anyone looking to catch up on how vendors control and restrict dealer data.
I have a lot to say on this subject, but I think its imperative that every dealer understands for themselves the knife fighting happening over their data. The technical challenges in bringing data together across different platforms are addressable. Control and access is a right worth fighting for.