@Jlewis74 I am floored that the NADA didn't, hasn't, and isn't doing anything to stop it. That's what a dealer association is for
It seems odd -but I've heard that NADA feels this is out of their responsibility to their members as a whole.
@Jlewis74 If 75% of ReyRey and CDK dealers banned together to do this they could bring these companies to their knees
Had these DMS companies NOT gone down this path, their legacy solutions would have eventually become nothing more than "data-servers" for the many more effective "bolt-on" services provided by more innovative and nimble solution providers in this industry. Although the dealership and service provider business models thrive with those kind of choices, the legacy DMS vendor business model does not.
I wouldn't expect any legacy DMS vendor to buckle much under market pressure. For them, it is a matter of survival as the writing was clearly on the wall. IN recent years, they realized that they were "endangered" and on their way to "extinct". The self-preserving strategy to acquire the easy providers first, extract revenue from those vendors who they don't own, and do everything else they can to collapse the vendors who won't pay up is all they have left and if it doesn't work for them, the party is over. If they're lucky, these massive companies become much smaller business data and communications providers for the much more innovative 3rd party developers, and if not, they are likely to fade into the abyss.
JMHO...