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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
A dealer research study seeks data on in-house photographer productivity, with responses ranging from 5-7 vehicles per day for high-detail work to 30-50+ for efficient high-volume operations, with most dealers averaging 12-15 vehicles daily. Key insight: workload varies dramatically based on dealership priorities—some optimize for throughput (managing by % of inventory with photos ready) while others prioritize quality and detailed merchandising over speed. The thread also briefly diverges into a discussion about photo backdrop aesthetics, with differing opinions on whether imperfect backgrounds enhance or detract from vehicle presentation.