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In-House Photographer Activity Level

✨ AI Highlights

A dealer research study seeks data on in-house photographer productivity, with responses ranging from 5-7 vehicles per day for high-detail work to 30-50+ for efficient high-volume operations, with most dealers averaging 12-15 vehicles daily. Key insight: workload varies dramatically based on dealership priorities—some optimize for throughput (managing by % of inventory with photos ready) while others prioritize quality and detailed merchandising over speed. The thread also briefly diverges into a discussion about photo backdrop aesthetics, with differing opinions on whether imperfect backgrounds enhance or detract from vehicle presentation.

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