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Interview with CarMax's CIO offers insight...

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ed.brooks

ed.brooks

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Great interview with CarMax's CIO on the Forbes website.



This is what you're up against. Recent imperatives include, "online finance and home delivery". Did you notice what's missing? The quest for LEADS!

There are 22 instances of the word 'experience' in this interview, and zero instances of 'lead'. Interesting...
 

✨ AI Highlights

Ed Brooks shares a Forbes interview with CarMax's CIO highlighting the company's digital transformation strategy, which emphasizes online finance, home delivery, and customer experience (mentioned 22 times) while notably absent is any discussion of lead generation. The post suggests this represents a fundamental strategic shift among major competitors—away from traditional lead-focused marketing toward end-to-end customer experience optimization—that independent dealers should recognize as competitive pressure.

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