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Mar 17, 2011
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First Name
Ryan
This post is in correlation to the blog announcement, Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh where we explain why and how the Refresh Fridays broadcast series was formed and what it's all about. Be sure to review the blog for detailed information about this broadcast program, and use this thread to provide feedback and ideas about the show.

Refresh Fridays is a recurring webinar series broadcast live on DealerRefresh (most Fridays), hosted by @Ryan Gerardi and @Jeff Kershner where we catch up on the latest events, activities, and hot topics related to Auto Retail, often times with a guest (or two). The show also features regular appearances by other Refreshers such as @TomLaPointe - who when present plays an MC role, @Stauning - who brings his insightful and poignant points of view, @Chris Leslie - Co-host of the DealerRefresh Podcast, "In the Mix."

Special Guests Appearances
In addition to the hosts, we often invite one or more Guest Panelists to appear on the live broadcast or dial in. @Jason joins about once a month with a 'Think Bigger' Top of the Month.

Broadcast Time
The live broadcast is capped at 30-minutes, beginning at the top of the hour - 1 pm EST / 10 am PST.

Show Concept
The idea behind Refresh Fridays is to be MEMBER-FOCUSED. DealerRefresh has more than 8,500 registered members and reaches more than 30,000 people each month through the blog, forum, email, and social media. By focusing on our members’ needs and interests, we are able to bring the content and conversations to life that are occurring digitally and socially. Content-wise, we concentrate on the auto industry and the retail as a whole.

How to Watch

Watch on Facebook

Anyone can watch the live broadcasts on the DealerRefresh Facebook page. You can also view the original recordings of these broadcasts in the Videos section of the page. In fact, there is a dedicated Playlist there called 'Refresh Fridays' that contains all the recordings.

Join on the Zoom

The broadcast is conducted using Zoom. The hosts and panelists join each webinar with video on, so viewers are able to see each panelist and the group interaction. By registering with the series, you will receive email reminders prior to each broadcast. Registration is required only once. You are not required to attend the live sessions, but by signing up you will receive exclusive access to some of the related content. Attendance on the Zoom is limited to the first 100 people, so be sure to log on early to reserve your spot.

> Go here to register with the series

SMS Opt-in

You may also opt-in to receive text alerts by texting DFRESHLIVE to 555888. Please note that depending on your carrier and plan, Standard Message & Data Rates May Apply.

Recording and Distribution
The sessions are recorded. In some instances, we produce and release them as a standalone video and podcast. In other instances, we only extract bits and excerpts to include in other DealerRefresh media productions. The original Facebook Live recording is also always available on Facebook. See above.

Sponsorship
DealerRefresh has strong media partnerships with many of the conferences, events, and expos in Auto Retail. We also have a growing alliance of strategic partnerships, alas “Sponsors” that support what we do and make it possible. Refresh Friday is not meant to be a platform for anyone to push an agenda or a branded message, however we do welcome thought leaders and representatives of great products and solutions in the industry. We do of course use Refresh Fridays to bring awareness of and spark interest in the activities of DealerRefresh and our members.

If you're interested in getting involved with DealerRefresh and supporting what we do, visit the Premium Membership section on the blog for information on how can get involved.
 
UPDATE: I've prepared a post that contains links to and details of all previously broadcast Refresh Friday sessions. It's called Refresh Friday "LIVE" on DealerRefresh - Weekly Broadcasts. There are 17 of them dating back to our first one in May.

Moving forward, I'm going to announce upcoming shows there and embed the recorded videos of each show there afterwards as well.
 
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