Inventory Pages Are Often Underutilized

[darrenstromain]

Many dealership inventory pages contain valuable information, but they're often limited to:

• vehicle specs
• pricing
• photos

Adding unique vehicle insights, buying considerations, and FAQs can help create additional opportunities for organic search visibility.

Many shoppers have questions before they contact a dealership. Inventory pages that help answer those questions can attract more qualified traffic and support the buying journey.

*SEO Tip: Adding FAQ schema markup to relevant content can help search engines better understand the page and improve visibility opportunities.

 

[CarlAutofusion]

I agree. On the commercial or fleet side, having information such as a downloadable brochure or video about an installed upfit, along with content and specs could make a big difference too.

 

[Alex Snyder]

I have always thought this was a big feature that website companies were missing. And customer reviews.

I tried hard to get a customer review concept approved that would automate the process of getting them back in my Dealer.com days. It would have used the CRM to solicit reviews, gate them for the dealer to decide whether they wanted them, publish them to the inventory pages by model, and create a review library for even more SEO cred.

This was when I started seeing my friends posting about their new car on Twitter... along with what they ate that day... yes, dating that one

 

[CarlAutofusion]

Reviews can be a problem unless you're showing all reviews. I'm having discussions with clients who are concerned about running into the FTC for misleading online reviews/testimonials. However, why not show the dealer's why-buys on the VDP? And one of those could be something like "4.5 stars on Yelp!" or something like that.

 

[Alex Snyder]

Definitely a different beast today. I was proposing this in 2011.