1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Is Cargurus taking my money and then competing with me?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Todd Caputo, May 9, 2018.

This forum sponsored by...
  1. Todd Caputo

    Todd Caputo
    Expand Collapse
    Getting Refreshed

    First Name:
    Todd
    Dealer or Company Name:
    Sun Auto Group
    Twitter Handle:
    theusedcarking
    Joined:
    Feb 9, 2012
    Messages:
    73
    Likes Received:
    57
    I could use your help understang this...Is CG is taking our inventory, bidding it up on search, only to force dealers to buy their ‘cheaper’ subscription and then jack rates?? Am I seeing this correctly ?
     
    Collapse Signature Expand Signature
    • Like Like x 2
  2. This forum sponsored by...
  3. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Dealer or Company Name:
    MV
    Joined:
    Feb 11, 2015
    Messages:
    1,482
    Likes Received:
    282
    Location:
    Pittsburgh, PA
    If that's their ploy, it's a bit dastardly.
     
    Collapse Signature Expand Signature
  4. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,496
    Likes Received:
    797
    Location:
    Vermont
    This needs some investigation for sure!
     
  5. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,496
    Likes Received:
    797
    Location:
    Vermont
    Welp, I guess this is what it looks like. It is my understanding this dealer pays for CarGurus PPC.

    Screen Shot 2018-05-11 at 11.02.16 AM.png
     
    • Great Idea Great Idea x 1
  6. Todd Caputo

    Todd Caputo
    Expand Collapse
    Getting Refreshed

    First Name:
    Todd
    Dealer or Company Name:
    Sun Auto Group
    Twitter Handle:
    theusedcarking
    Joined:
    Feb 9, 2012
    Messages:
    73
    Likes Received:
    57
    Looks like I am onto something?
     
    Collapse Signature Expand Signature
    • Like Like x 2
  7. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,496
    Likes Received:
    797
    Location:
    Vermont
  8. TeddyJTurner

    TeddyJTurner
    Expand Collapse
    Getting Refreshed

    First Name:
    Teddy
    Dealer or Company Name:
    Sinclair
    Joined:
    Aug 6, 2018
    Messages:
    30
    Likes Received:
    6
    Not sure I'm following this one! You are running SEM through CG? And your cars are also listed on CG? And CG runs their own SEM as well?
     
    #7 TeddyJTurner, Aug 10, 2018
    Last edited: Aug 10, 2018
  9. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,496
    Likes Received:
    797
    Location:
    Vermont
    I think you're following it quite well. The part you're missing is the rate increases @Todd Caputo@Todd Caputo mentioned in the first post.
     
  10. Steve Stauning

    Steve Stauning
    Expand Collapse
    Jr. Refresher

    First Name:
    Steve
    Dealer or Company Name:
    pladoogle, LLC
    Joined:
    Mar 15, 2012
    Messages:
    221
    Likes Received:
    117
    Location:
    Coeur d'Alene, Idaho
    I advise my clients to stay away from PPC provided by anyone who is also listing your inventory. You simply cannot serve two masters; and CarGurus, to their credit, has done a phenomenal job profiting from their offerings. (Check out their earnings compared to Cars.com, for example.)
     
    • Like Like x 1
  11. ericmiltsch

    ericmiltsch
    Expand Collapse
    Administrator

    First Name:
    Eric
    Dealer or Company Name:
    Co-Founder: DealerTeamwork LLC & Co-Founder: Auto Outlets USA
    Twitter Handle:
    emiltsch
    Joined:
    Apr 16, 2009
    Messages:
    81
    Likes Received:
    21
    Location:
    Rochester, NY
    Completely agree Steve. Dealers need to understand why CG is going after the land grab: To create shareholder equity!

    Spending your money to help drive more traffic back to a 3rd party site that creates an opportunity for shoppers to see the competition even faster is mind blowing for me.

    Dealers continue to struggle with understanding how to optimize your own site to capture more leads.

    Stop using legacy platforms when it’s been proven that your own site can attract and convert more shoppers for less money.
     
    • Like Like x 1

Share This Page

This forum sponsored by...