Edmunds did not have any sponsored links in a search for my dealer but Chrysler did! Yep!
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Is Edmunds STEALING from you?
- Thread starter Alex Snyder
- Start date
- Apr 7, 2009
- 118
- 1
- First Name
- Alex
Alex S. - At least your account rep has called you back. I will assume my rep is on an extended Thanksgiving.
It looks like they are doing the same thing with the Toyota dealer here in town. It's obviously nation wide and across many brands.
No mistake!
It looks like they are doing the same thing with the Toyota dealer here in town. It's obviously nation wide and across many brands.
No mistake!
- Apr 26, 2009
- 155
- 17
- First Name
- Brian
Alex,
I understand your concern for using your multi-million dollar brand in a PPC campaign but is this really much different than what Edmunds.com and other content/lead collection portals, review sites and business directories have been doing for years via SEO?
For example, type into Google "Checkered Flag Honda" and you will see on page one an SEO optimized page for your dealership from Edmunds.
On this page, you can post a review or get a price quote for a Honda or any car. Why would they optimize a page on their website for your dealership? Why would they take the time to create a page for most dealerships in the USA?
They are using your "brand" to generate traffic and leads. This has been going on for years and its a multi-million dollar business that drains equity from your brand.
YellowBot.com has an optimized page for your brand name:
So does Yelp.com:
So does SuperPages.com:
All of these people are using your multi-million dollar brand to generate Google Adsense revenue and to collect leads that they can sell for $15-$20 on the wholesale market.
These leads are then purchased and sold to 3 dealers for a total of $60. There are millions of dollars tied up in leveraging car dealership brand name.
The PPC campaign is nothing compared to the organically optimized pages that Edmunds has on most dealers in the USA.
The PPC caught your eye but the real money is that Edmunds.com is showing up on Google Page One for in the organic listings for searches on many dealer names.
As long as there are no "rules" about organically optimized content pages or profile pages, the only way to diminish the brand drain is to make sure lead collectors DO NOT show on Google Page One or two for searches on your brand name.
That's what I do for my clients who want to make that a reality.
I understand your concern for using your multi-million dollar brand in a PPC campaign but is this really much different than what Edmunds.com and other content/lead collection portals, review sites and business directories have been doing for years via SEO?
For example, type into Google "Checkered Flag Honda" and you will see on page one an SEO optimized page for your dealership from Edmunds.
Loading…
www.edmunds.com
On this page, you can post a review or get a price quote for a Honda or any car. Why would they optimize a page on their website for your dealership? Why would they take the time to create a page for most dealerships in the USA?
They are using your "brand" to generate traffic and leads. This has been going on for years and its a multi-million dollar business that drains equity from your brand.
YellowBot.com has an optimized page for your brand name:
Loading…
www.yellowbot.com
So does Yelp.com:
Loading…
www.yelp.com
So does SuperPages.com:
Loading…
www.superpages.com
All of these people are using your multi-million dollar brand to generate Google Adsense revenue and to collect leads that they can sell for $15-$20 on the wholesale market.
These leads are then purchased and sold to 3 dealers for a total of $60. There are millions of dollars tied up in leveraging car dealership brand name.
The PPC campaign is nothing compared to the organically optimized pages that Edmunds has on most dealers in the USA.
The PPC caught your eye but the real money is that Edmunds.com is showing up on Google Page One for in the organic listings for searches on many dealer names.
As long as there are no "rules" about organically optimized content pages or profile pages, the only way to diminish the brand drain is to make sure lead collectors DO NOT show on Google Page One or two for searches on your brand name.
That's what I do for my clients who want to make that a reality.
Take note everyone - Brian is showing you how to turn something into a sales pitch. Master sales person at work!
- Apr 26, 2009
- 155
- 17
- First Name
- Brian
- May 1, 2005
- 5,999
- 1,913
- Awards
- 12
- First Name
- Jeff
Third party lead providers and dealers remind me of America and oil. We despise the countries that sell us the oil but we keep buying it and do nothing to reduce our dependence on it.
I agree with Pasch's statement "The PPC campaign is nothing compared to the organically optimized pages that Edmunds has on most dealers in the USA."
Take a stand! Develop your own sources of leads and stop buying theirs.
I agree with Pasch's statement "The PPC campaign is nothing compared to the organically optimized pages that Edmunds has on most dealers in the USA."
Take a stand! Develop your own sources of leads and stop buying theirs.
- Apr 13, 2009
- 58
- 4
- Awards
- 1
- First Name
- Paul
As good as the strategy that Brian scarfed.. :P
You can capitalize on dealers that are not paying attention via ad networks with an aggressive content network PPC campaign and use "your" pages to drive traffic to a well optimized landing page (for conversion) to steal the lead sale away from them for way less than a search network click.
Content network + Review Sites + Well optimized landing page = Low cost online marketing campaign...
I feel an arbitrage attack coming on..
You can capitalize on dealers that are not paying attention via ad networks with an aggressive content network PPC campaign and use "your" pages to drive traffic to a well optimized landing page (for conversion) to steal the lead sale away from them for way less than a search network click.
Content network + Review Sites + Well optimized landing page = Low cost online marketing campaign...
I feel an arbitrage attack coming on..
We gave our sources 30 days notice 3 weeks ago because of this practice. Your right Richard in your analogy, we do feel dependent so we don't give them up. If we all take a stand and more importantly take control of your online presence & position we will have better quality leads and who doesn't want that.
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