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Is Google going to lose the search battle?

Alex Snyder

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Cracks in the armor began with people losing trust in the search results due to political biasing and now AI is taking more market share.




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Wall Street may be sending the signals too. Apple is in talks with Perplexity to add it to Safari. Why Google Parent Alphabet's Stock Is Tumbling Wednesday

We have had the choice to not use Google in Safari for a while, but most people didn’t change that option. I have not used Google for years and haven’t missed it. Every once in a while I need to check a PPC campaign and am disgusted by the amount of paid results. Just a reminder how much better my searching life has been since divorcing Google. Perplexity and DuckDuckGo are my favorites right now. I even switched to the Arc browser because Perplexity can be the default search engine.

@JessicaRobertson at Dealer Authority works very closely with DealerRefresh. She has been pushing more ad budget to Bing as they have been noticing Google not owning the world anymore. She’s been pushing this for about 2 years now.

The cracks in Google’s armor started many years ago and they’re getting bigger. I’m cheering for more alternatives and hope their massive size makes it impossible for them to mend their armor entirely.
 
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The thread discusses whether Google's dominance in search is eroding due to declining user trust from perceived political bias, competition from AI-powered alternatives like Perplexity (potentially coming to Apple's Safari), and an increasingly ad-cluttered search experience. Participants suggest that Google's search monopoly along with entire automotive industry workflows—including classifieds sites and dealer marketing strategies—may be fundamentally disrupted by these shifts. The underlying concern is that traditional search-based marketing and customer acquisition channels dealers have relied on are becoming obsolete.

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