Does anyone have metrics from using LotLinx? From what I've been told, it's a flat CPC for VDP visits. I searched the forum and could only find one screen shot from a GA profile from LotLinx traffic that was showing a pretty low time on site from each visit. Any examples would be appreciated.
Seth, welcome to Dealer Refresh!
In short, LotLinx is pretty tricky in the analytics side.
I am not using them nor have I in the past. I have tried to find LotLinx users that could share some data, but the ones I have found all give the same reports. You will burn through cash in a hurry, 90% and higher bounce rate, very low time on site, and none of them can determine if it sells cars or not.
I regularly check in here, on Driving Sales, and am in several Facebook Groups. I have not heard or seen evidence any different than this.
If you find what you're looking for, please report back!