Let's do this by the numbers. 6 month sample size from most active store for sake of discussion (not for sake of conclusions).
Landing Page - Bounce - Time on Site - Pages Per Session
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VLP - 34.81% - 03:24 - 4.47
UVDP - 68.52% - 02:21 - 2.49
NVDP - 64.35% - 03:15 - 2.79
Home - 28.36% - 03:46 - 5.26
Other - 56.55 - 02:26 - 3.14
Based on this "logic" I would be pushing traffic to my VLP or my Homepage more often than VDP.
The more I dig into it, the more I think that VDP targeting has a higher chance of failure, whereas home and VLP are a softer landing with a lower chance of being wrong. At the same time, these stats won't show me if I'm bang on - if I get them to exactly the vehicle they want, maybe they just call the dealership and "bounce" off the page.
I'll keep digging here. I'm curious now...
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