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Is WHAT you stock a marketing decision?

Ed I completely agree with you. If i don't have what people are looking for, then they wont even get a chance to experience what my dealership has to offer. What I stock is the MOST important out of all decisions I make and that goes from my used car inventory to how many new red Camrys i keep in stock as well. Bottom line guys, If you don't have what customers want, you wont have any customers to give an experience to.
Thanks Jeremy!