KBB changed the format for the price presentation today and included a trade value range that is higher than the instant cash offer. What do you think about this and does anybody out there know of another service like this one? I love the process but this move was obviously made by some non-car guys who have never talked to a customer face to face. Thanks.
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KBB Instant Cash Offer IS Trade-in Market Place (TIM) Repackaged
- Thread starter Jeff Kershner
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✨ AI Highlights
AutoTrader's Trade-in Marketplace (TIM) has been rebranded as KBB Instant Cash Offer, a move that dealers believe will improve customer acceptance by leveraging the trusted Kelley Blue Book name rather than the AutoTrader association. While dealers appreciate the rebrand and note the tool works well in showrooms, they criticize the poor online user experience and question whether Cox Automotive's new emphasis on lead generation—rather than in-showroom use—represents a product in search of a solution. Key concerns include the tool's limitations in gathering consumer needs beyond vehicle information and whether it can compete with more sophisticated, dealership-branded alternatives.
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