Kevin Frye's Annual Digital Dealer Conference Review

[Mike Keesee]

Kevin, you sure make a guy feel like he missed out... I will NOT miss the next one, thanks for including the pictures; it's always good to put a face with a name. I too am disappointed to read that mobile media wasn’t a point of focus at the conference.

 

[Joe Turner (blog)]

Thank you for another insightful review Kevin. I agree that more workshops are needed on mobile. That seems to be where most development is headed.

And Mike hopefully you can make it to the next one, I'd love to meet you.

 

[Mike Waterman]

Kevin,

Great recap, enjoyed the conversation and playing referee with you during the panel!

Regards,

Mike

 

[CJ DePasquale (blog)]

Thanks for the recap Kevin, you had a lot of great points but forgot to mention anything about CallSource.com! That's ok I'm not taking it personally, it must have just been an oversight. We can provide you & your fellow dealers with the ability to track, capture, chart, record & organize inbound sales calls in real time. CallSource, the true inventor & driving force in the Call Measurement & Monitoring world, is uniquely positioned to deliver superior value, support & business expertise to today's organizations. With CallSource, you now have the ability to NEVER lose a potential sale because of a "bad call" again with DEAL SAVER! Thanks for talking with me yesterday and referring me to Jim Simon, I hope that wasn't your way of blowing me off though...hmmm, now you got me worried!

Hope to talk again soon!

Thanks Kevin!

CJ DePasquale

 

[Search Engine Pro]

As I worked the exhibition hall, I asked many of these same vendors what they thought about the huge emphasis on “How are we going to get on-board with all of these social networking sites, and how are we going to sell cars there?” Truth is, many of them don’t even believe that social networking sites are the place to “sell cars”, but they are only delivering what dealers want.

This is not just the case for auto dealers and cars, it's the same for most businesses. I recently met with a group of business colleagues with varying business backgrounds. As we discussed social media their sentiment was similar. How do you keep up with all the different flavors of social media and still run a business profitably?

The truth be told, some businesses are a great fit for social media while others are not. Some forms of social media might be right for one business, while not for another. Social media has become one size fits all. You can't put a square peg in a round hole...this is essentially what we are try to tell businesses to do.

Once we can get past the hype of social media we can start having some real conversations on profitable implementation.