Let’s discuss Automotive “Experts” embarrassing misogynistic ad

[Christine Plunkett]

 

[mikesayre]

Just when you think your faith is restored in the humanity end of the automotive business.. BAM!!

This email ad could have been marketed tastefully with humor.

Did anyone think how many women are in this business and how they would feel about it?
I really don't believe this is the viewpoint of the majority of partners or dealers in this business that I know.
Ask yourself as a dealer or a representative, would you choose to have partners like this? For the lure of more sales, more money?

Very unfortunate.

 

[Christine Plunkett]

I think of all the ways this could bother people.
1. Women typically wouldn’t find this offer appealing.
2. Men, at work, opening their professional email at their desk and this is what’s on the screen. “Boss, I swear, I don’t know what this is!”
3. Worst... at home sitting next to wife, opens email on iPad or phone.. Wife sees it. Murders husband. Asks questions later.

 

[john.quinn]

Hmmm... just reading this post when my wife and 14-year old son walked into my office.

Amazingly, they both said the same exact thing: "Hey, what's that??"

I did, however, detect a difference in their tone of voice... Hmmmmm

(Blame it on Christine, Sweetie... I swear... )

 

[Adam Thrasher]

I was on marketplace a while back and came across a dealer who does this consistently.

Smoky Mountain Traders

Most of their primary listing photos feature a female model. I get it that their target audience is older white men, but it's 2019 and this should not be acceptable.

 

[Brittany]

Not only is it 2019, but according to this study from WD, 45% of new car sales are coming from women.

While this is targeted at dealers, it's still important to try catching up on the demographics of the market in general.

 

[craigh]

I love how they doubled down in the second email.
They must be smart enough to know that anyone who missed the first email is more likely to read the second one - especially with that IMPORTANT subject line.

Maybe the market will speak and they'll learn.
That's the beautiful thing about a free market - everyone can stop supporting them and they'll be forced to change or go away.

 

[Micah Birkholz]

Ah yes reminiscent of Car Doll...

 

[huvanni]

I received this email and it didn't sit well with me.
It's kind of ironic they call themselves Automotive "Experts", in my opinion.
They are obviously trying to speak to the old school generation of, what I thought was, the car business's past but didn't do a great job at scrubbing their email list.
Not only did they send a derogatory email - they sent it unsolicited. As in, to people who never signed up to receive info from them.
They could have sent a second email to try and save face but instead, the owner of the company doubled down on his misogynistic message. As if it's okay to be a sexist jerk because they can make you money.
They say any publicity is good publicity, but it's safe to say they won't be getting business from any of our 5 dealerships.