Looked at Dominion DMS?

[Alex Snyder]

It is an exciting time for data in the car biz. Franchised dealerships finally have viable DMS options! It isn't just the CDK/ReyRey show anymore.

With this in mind, it is time to get to know the other options better. Dominion reached out to DealerRefresh to help our community better understand what they are doing. We plan to host them on RefreshFriday early next year and in preparation, I'm curious how many of your stores have demoed the Dominion DMS? If so, what did you think?

 

[AlexCaradonna]

Not a dealer, but I will note from a vendor perspective they have been very easy to work through integration with. Big fan of their pursuit of essentially allowing dealers to plug and play with a tech stack of their choice.

 

[jsjung35]

It’s definitely refreshing to see options like Dominion DMS taking a more modern approach to infrastructure and usability. For years it really did feel like CDK/Rey&Rey had a lock, so new competition is a good thing for dealers.


What I am curious about, and maybe this is something others here have seen, is how these newer platforms are influencing the way groups think about operations more broadly. When the DMS becomes easier to work with, does it open the door for groups to rethink workflows across rooftops, or are most of you still handling those handoffs such as title, recon, and accounting in the traditional ways?

 

[Carphotoeditor]

It is an exciting time for data in the car biz. Franchised dealerships finally have viable DMS options! It isn't just the CDK/ReyRey show anymore.

With this in mind, it is time to get to know the other options better. Dominion reached out to DealerRefresh to help our community better understand what they are doing. We plan to host them on RefreshFriday early next year and in preparation, I'm curious how many of your stores have demoed the Dominion DMS? If so, what did you think?

That’s great news! It’s refreshing to see more competitive DMS options entering the market — dealerships have been waiting for this kind of innovation for a long time. Excited to see how Dominion performs and what fresh ideas they bring to the table.

 

[Carphotoeditor]

It’s definitely refreshing to see options like Dominion DMS taking a more modern approach to infrastructure and usability. For years it really did feel like CDK/Rey&Rey had a lock, so new competition is a good thing for dealers.


What I am curious about, and maybe this is something others here have seen, is how these newer platforms are influencing the way groups think about operations more broadly. When the DMS becomes easier to work with, does it open the door for groups to rethink workflows across rooftops, or are most of you still handling those handoffs such as title, recon, and accounting in the traditional ways?

Excellent point — modern DMS platforms like Dominion really do change the game. When data becomes more accessible and systems more intuitive, it naturally pushes dealerships to rethink traditional workflows. I’m seeing more groups explore integrated approaches to recon, accounting, and even title work. It’s not just about replacing legacy systems anymore — it’s about reimagining how information flows across the entire operation.