2. The referring URL and Keywords shoppers used to find your website. This gives you valuable insight about what the shopper is thinking and looking for as they start to shop on your dealership website. You also want a system that will push your PPC keyword information back into your Google Analytics so you can track which keywords are converting to chats and at what cost.
3. First time visitor or returning visitor, with current and previous click paths available for review to identify exactly which vehicles the site visitor is interested in. This is like having a print out of every webpage a consumer visited to prepared your sales pitch, before they visit the dealership. Understanding your shoppers’ needs and desires allows you to craft a very powerful sales presentation. That is what Chat intelligence can offer you.
4. GEO‐IP targeting to identity if the shopper is local, or even a competitor checking out your website. Location gives you insight into your online approach, especially if you are a dealership that will give more aggressive pricing to a shopper outside your local market. Chat intelligence, not IM software, gives you that information and more.
5. “Shop with me technology.†This is a term you will be reading more and more about in the coming months as chat technology has improved. Sending a link to a shopper on chat is one thing, but redirecting their browser is much more powerful. “Shop with me†lets you lead shoppers around your website, explain things as you go, and lets you give you a powerful online presentation, with you in complete control.
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How do you adjust for tabbed browsing? RIght now I have 15+ tabs open, and most of the people I know browse this way. So for instance it might show that I have been on Dealer .com sight for the past 10 mins, when actually Ive just opened the link in a tab for viewing once I get to it.
Shop with me technology? doesnt that take a lot of permissions? do firewalls and anti-virus programs get in the way? how much of resource hog is it? Id be amazed if the 20 to 40 year olds would let someone commandeer their browser. How do you get around all of the plugins and blockers that firefox users install?
Im just throwing out thoughts from the consumer point of view, and questions I have personally, not attacking your software.