- May 1, 2006
- First Name
I figured a new realiztion would be fun for the crowd. We introduced a BETA feature in January to help dealers make better sense of what the customer was doing and what their buying motivations are.
Here is what a summation of that looks like:
Within days of launching this a few of our dealers told us they're seeing a pattern of behaviors to in-store visits. So, utilizing an undisclosed series of actions a consumer makes we are going to start labeling those customers as Ludicrous Leads and the ones that do one of three particular actions will be Ludicrous Leads that have gone to Plaid
What does this mean?
If our theories are correct, we will be able to tell dealers a particular internet lead is likely to appear in the dealership this week. If our theories are incorrect, at least the dealer will know all the buying motivations that customer has. Imagine the kinds of conversations one can have….
…or maybe we'll just turn this into a call script for our call center to do on the dealer's behalf because we know how reliable things can be when the sales people do it