FRIKINtech Ludicrous Leads that Go to Plaid

[Alex Snyder]

I figured a new realiztion would be fun for the crowd. We introduced a BETA feature in January to help dealers make better sense of what the customer was doing and what their buying motivations are.

Here is what a summation of that looks like:


Within days of launching this a few of our dealers told us they're seeing a pattern of behaviors to in-store visits. So, utilizing an undisclosed series of actions a consumer makes we are going to start labeling those customers as Ludicrous Leads and the ones that do one of three particular actions will be Ludicrous Leads that have gone to Plaid

What does this mean?
If our theories are correct, we will be able to tell dealers a particular internet lead is likely to appear in the dealership this week. If our theories are incorrect, at least the dealer will know all the buying motivations that customer has. Imagine the kinds of conversations one can have….

…or maybe we'll just turn this into a call script for our call center to do on the dealer's behalf because we know how reliable things can be when the sales people do it

 

[craigh]

I really like the user story format for this:

If staff are willing to look at these notes before customer interactions at the dealership there's a whole wealth of information here about what buttons they should or should not push with the customers.

because we know how reliable things can be when the sales people do it

This exactly. Had the same debate at work recently when talking about software that requires consistent time investment from sales people.