• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Monthly Percentages

Jump to latest Follow Reply
#41
Ryan,

Very interested in your numbers and how they are arrived at by the "T/S" store. Questions:

1. How do you determine if an appointment is kept?

2. Do only the top 2 or 3 salespeople handle these appointments or is it a free-for-all?

3. Who greets the appointment when they first arrive?

4. Does each salesperson report the results of the appointment into the CRM system?

5. Is a system in place to call back every appointment that leaves the dealership without buying?

Rand
 
Hrizn SEO Ai Overviews
Dealer Authority - 250

✨ AI Highlights

  • A Toyota dealership owner posts their conversion metrics (16% internet leads-to-show, 35% show-to-sold, and 40% phone leads-to-show, 31% show-to-sold) seeking comparison to national benchmarks and feedback.
  • Respondents identify the core problem: while the appointment-setting metrics are strong, the handoff from appointment setters to salespeople is failing, resulting in poor show-to-sold conversion rates (35% internet, 31% phone) that should be closer to 50-60%, with suggestions to assign top performers to appointments, improve manager involvement, and implement better follow-up systems like a mini-BDC.
  • The dealership owner acknowledges the weak link is lack of salesman follow-up and accountability after CRM ownership transfers, and shares that they're testing this solution at their Honda location.

A Toyota dealership owner posts their conversion metrics (16% internet leads-to-show, 35% show-to-sold, and 40% phone leads-to-show, 31% show-to-sold) seeking comparison to national benchmarks and feedback. Respondents identify the core problem: while the appointment-setting metrics are strong, the handoff from appointment setters to salespeople is failing, resulting in poor show-to-sold conversion rates (35% internet, 31% phone) that should be closer to 50-60%, with suggestions to assign top performers to appointments, improve manager involvement, and implement better follow-up systems like a mini-BDC. The dealership owner acknowledges the weak link is lack of salesman follow-up and accountability after CRM ownership transfers, and shares that they're testing this solution at their Honda location.

Replies Views 40 15,711 Started Last Reply

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu