Mosquito Ads on Multiple Cadillac Dealers’ Facebook Ads?

[George Nenni]

Heard from a Cadillac customer this morning, not happy with his FB page. Check out this post to an article about using human blood to poison mosquitos. This same post I found on multiple Caddy dealer sites. I can’t imagine real people are seeing these posts. Dealers spending thousands on digital advertising, but with inadequate inspection! #cadillac #advertising #facebook

 

[Alexander Lau]

Ouch, some 3rd party is pulling from the wrong image db or someone is having some fun and / or angry and lack of a QA process.

 

[Ryan Everson]

It looks like that article did exist at some point but it was deleted so now it 301 redirects to Brink Wire's homepage. On Brink Wire's homepage is a story about mosquitos. Brink Wire's homepage does not have an Open Graph image tag setup so Facebook automatically pulled the mosquito story's featured photo.

I'm guessing whichever social media vendor posted this has a content calendar database of Facebook posts and when this post was initially added to the database the Cadillac article did exist and I'm sure they weren't expecting it to get deleted.

This is just another reason why dealers should be creating their own content

My team of content writers post on average 10-20 blog articles a month for each of our dealerships.
https://www.garberbuick.com/blog/

 

[Alexander Lau]

It looks like that article did exist at some point but it was deleted so now it 301 redirects to Brink Wire's homepage. On Brink Wire's homepage is a story about mosquitos. Brink Wire's homepage does not have an Open Graph image tag setup so Facebook automatically pulled the mosquito story's featured photo.

I'm guessing whichever social media vendor posted this has a content calendar database of Facebook posts and when this post was initially added to the database the Cadillac article did exist and I'm sure they weren't expecting it to get deleted.

This is just another reason why dealers should be creating their own content

My team of content writers post on average 10-20 blog articles a month for each of our dealerships.
https://www.garberbuick.com/blog/

Yeah, you're right about that and Open Graph, which is very useful. If you're using a WP-based platform you can find plugins.
Example: https://wordpress.org/plugins/opengraph/ and https://wordpress.org/plugins/wonderm00ns-simple-facebook-open-graph-tags/.

At one point, I led a team that created over 750 articles per month for various dealer blogs. Long gone are those days. OG wasn't around.

 

[Rick Buffkin]

I can’t imagine real people are seeing these posts

I don't know about real people being able to see this ad or not. But... Me just looking at your post has me itching and scratching!!!

 

[Ryan Everson]

Was there money actually spent on this ad or was it simply an organic post?

 

[Alexander Lau]

Right, if it was an organic post the reach was probably minimal (but still bad). Paid, who the hell knows how targeted that was and its reach.

 

[George Nenni]

Was there money actually spent on this ad or was it simply an organic post?

Great question, not sure if paid or not, dealers thinks it is organic from GM. Researching currently.

 

[Jeff Kershner]

That's just FUNNY!! Not really. Who does Caddy make the dealers outsource to for social? Another great OEM mandated program!