The old saying was content is King. Now it is more like a bishop.
For local businesses you have to be where your customers are.
With the sifts that are happening right now in search it will not be
about quality or quantity. It will be about feeding the engines what
they want for you to appear in search. Google does not rank websites
it ranks we pages. A properly structured page wins every time and
I have the tests and data to prove it.
In today search engines product feeds and being in the three pack are
more important than having a website.