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#3
kcar's wisdom thus far:

Re: Should mobile websites be free with your regular website?
-Yes they should be free, it's not that expensive for the service provider to run.

-That's it? No offense but that's horrible traffic numbers for a mobile site.
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Re: ADP CRM Emails Going To SPAM
Get used to it. ADP has one of the worst e-mail clients/setups I've ever seen.
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Re: Craigslist change... Have you been affected
Very happy with the new changes makes manual posting easier for those who take pride in doing it the right way. I'll be happier once the automatic software fade dies out and gets blocked all...
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Re: Only 6 Vendors to rule them all!
It's not that hard to develop the inventory software, it's not as complicated as they make it out to be.
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Re: Do you buy third party leads without First/Last Names on them?
Voted NO. Why would you buy e-mail leads?
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Re: I am BEYOND frustrated with Dealer.com
-I Hate Dealer.com, for many reasons

-Trust me, there's plenty of other companies that will do everything they offer + much more for way cheaper. Dealers just don't know where to look, or simply they don't have the time to look, but they...
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Re: Social Media Publishing Tools?
Social media is worthless for car dealerships, best advice setup a page, build it, promote it no more than your website and let it run it's course with a few updates. Don't invest a bunch of time...
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Re: Purecars.com
Don't really like their product, so can't say it's anything amazing.
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Re: QR Codes - In or Out?
QR codes are a fade, they don't offer much. Millions of ways to use them, but it's nothing breathtaking that's going to redefine the way dealers do business.
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Re: Need stat
It's $500K. (um, citation, maybe?)
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Re: Worse for Car Dealers' collective reputation than Inflatable Gorillas?
Ruins the whole "car dealership" image for every dealer out there.
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Re: Dealers flooding review sites with fake user reviews
-The review sites should be working for the car dealerships not against them. Sites like DealerRater are a drain on car dealerships and try to force them into signing up and paying for something...

-Also I'm glad Google Places removed 3rd party reviews like DealerRater! Another way to keep sites like these out of the picture and help eliminate them slowly.

-Also to the people having issues removing fake reviews off Google, Good luck! It's near impossible, even with legal action involved. The best thing to do is let people say it's unhelpful and keep...
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Re: Do you have a BDC?
Not yet, BDC centers are worthless and expensive...


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Then there is this puzzling post on a thread that had died this time last year:

Re: eBizAuto - Customer Service...
Nice write up, enjoyed reading it.
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But here is the creme de la creme:

Re: Should mobile websites be free with your regular website?
You're assumptions are wrong. Who are you seriously?
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#6
kcar,

re: SEO

Here's a few unsolved SEO puzzles that are on my todo list. I need some help:


  1. I'd like your thoughts on the importance of site architecture*.
  2. I am especially interested in your thoughts of faceted navigation (its all the rage!). Especially helpful would be how to get feedback to optimize path specific faceted navigation (i.e. SUV > AWD > Price??)
  3. Have you seen any examples of an auto dealer web vendor using Schema.org microdata? We're missing the "Rich Snippet" train!
  4. Car dealers have a catalog site, It's ecommerce site with no checkout. Duplicate content is everywhere. A bot's time to crawl a site is not infinite (aka "Crawl budget").
    1. Have you been in GA webmasters tools to prevent Google from crawling dupe pages (i.e. URL sort by prices). If so, what did you find? If not, why not?
    2. In your opinion, how should website vendors conquer this problem at the site level? Use “canonical†tags or should they just be blocked?

* Please talk about where we're at in the site architecture evolution(relative to other industries).
 
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#7
kcar,

Your intellect is needed on this, hope you can help.

I did an audit* and found that nearly half of all chats on our site come from people that have a complex search request. Something like: “we would like to look into all 3rd row seating SUV’s under 20k mi”

What's your chat audit profile like?
What tools have you made to help your shopper?
What tools do you wish your vendor would build for this problem (aka opportunity)?


*Is Your Dealership Website Chat Used or Abused?
 
#8
kcar,

I have barely begun, but, remember, we're all here to HELP our community, please give detailed examples. I'll wait for your replies before I press on further.

p.s. If you don't know the answer, that's 100% aok, I DON'T HAVE THE ANSWERS either. That's why DealerRefresh is so helpful.


Share your wealth of solutions and experiences.

We're all waiting.
 


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