- Sep 16, 2009
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As most manufacturers now have approved Website vendors that they force dealerships to use in order to receive the OEM leads, how many of you have a Dealership Exclusive Website as well and Why?
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OEM Approved Websites Vs. Dealership Exclusive WebsitesAs most manufacturers now have approved Websi
- Thread starter Mitchell Brenner
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Re: OEM Approved Websites Vs. Dealership Exclusive WebsitesAs most manufacturers now have approved Website vendors that they force dealerships to use in order to receive the OEM leads, how many of you have a Dealership Exclusive Website as well and W
We have our own exclusive sites and the OEM required sites. As a large group, we want consistency across all of our sites with presentation and branding, and use the OEM sites because we are required. I cannot say I am happy about that, but that is the hand of cards we have been dealt..
We have our own exclusive sites and the OEM required sites. As a large group, we want consistency across all of our sites with presentation and branding, and use the OEM sites because we are required. I cannot say I am happy about that, but that is the hand of cards we have been dealt..
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Re: OEM Approved Websites Vs. Dealership Exclusive WebsitesAs most manufacturers now have approved Website vendors that they force dealerships to use in order to receive the OEM leads, how many of you have a Dealership Exclusive Website as well and W
I hear the average dealer has 2.9 websites.
I can tell you that the OEM's who forced websites on Checkered Flag were partnering with the wrong vendors. It wasn't that those vendors were incredibly bad; it was more that there were far superior solutions. I partnered with those superior solutions and dragged my feet on the force-fed ones. This is how we ended up with 2 websites for those particular franchises. When one of those superior solutions was "forced" by one of our OEM's I was ecstatic and immediately started making changes to only have 1 main franchise site for that OEM.
P.S. Mitchell - this is the longest title ever.
I hear the average dealer has 2.9 websites.
I can tell you that the OEM's who forced websites on Checkered Flag were partnering with the wrong vendors. It wasn't that those vendors were incredibly bad; it was more that there were far superior solutions. I partnered with those superior solutions and dragged my feet on the force-fed ones. This is how we ended up with 2 websites for those particular franchises. When one of those superior solutions was "forced" by one of our OEM's I was ecstatic and immediately started making changes to only have 1 main franchise site for that OEM.
P.S. Mitchell - this is the longest title ever.
✨ AI Highlights
Dealers discuss whether to maintain separate, dealership-exclusive websites in addition to OEM-mandated vendor sites, with consensus that while OEM sites are necessary to receive leads, many dealerships operate dual sites to maintain brand consistency and control over presentation. The key insight is that dealerships often feel forced into inferior OEM-approved platforms but continue using them as a non-negotiable requirement, though they'll adopt OEM solutions if they're actually superior to alternatives.
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