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OEM Mandated Sites now for Infiniti

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thunder8671

thunder8671

Full Sticker + Prep
Aug 22, 2012
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Marketing Manager
#1
Just received notice we have to start using CDK websites for Infiniti. I personally am not thrilled at all considering had to use CDK before. Our current website is doing way better than what our CDK site did. I understand that they want a level field but its penalizing stores who are having success with another company. Just my two cents.
 
#3
Nissan was all over this and it was supposed to be announced a few months ago. I heard (for whatever reason), they currently dropped the idea and are now focused on a centralized / mandated social media program instead.

Maybe Infiniti kept moving forward with the program.

How many Infiniti dealers are in the US?
 
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✨ AI Highlights

Infiniti dealers are being mandated to use CDK websites, frustrating at least one dealer whose current site outperforms their previous CDK experience. The thread captures dealer frustration with OEM standardization requirements that penalize successful independent solutions, with some speculation that Nissan may have deprioritized a similar mandate in favor of centralized social media controls instead.

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