#RefreshFriday OEMs and their lovely programs deciphered - with Zach Hendrix

[Alex Snyder]

2020 starts out with an OEM bang on RefreshFriday!

What do you know about Shift Digital? What do you know about Urban Science, AutoData, and all the other OEM programs? It seems like a lot of it has been hidden behind a curtain with some Wizard from Oz. Not anymore!

Zach Hendrix is no longer behind the curtain. He clicked his ruby red slip…nope he didn’t do that. He found Dorothy and made it back to Kans…nope… it isn’t Kansas. All we know is he’s on RefreshFriday to share the in’s and out’s of OEM programs.

SPOILER ALERT: they’re not what you think.

 

[Alex Snyder]

We're making a last-minute change to today's show. Unfortunately, Zach had an emergency and cannot be on, so Brad Korner and Jon Berna are stepping in to discuss an incredibly worrying issue: consumer vehicle equity and incentives.

Brad posted these stats earlier today: https://forum.dealerrefresh.com/threads/2019-was-a-record-year-for-incentives.6820/ highlighting how important incentives are to maintaining a 17m SAAR.

Berna has years of DMS & CRM data compiled and has been looking deeply at the growing amount of time it takes for a consumer to be equitable in their car. And what that means for the future.

Is there a concern that incentives could be reduced? Is there a concern about continuing to put customers in longer loan payments? Are you even paying attention?