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Online Shopping to Online Buying

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jewanski, Mar 19, 2015.

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  1. ed.brooks

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    The data doesn't back up that statement, Jorge. Everything I've seen says the average customer will utilize many more resources than 8, but the average customer will neither email or phone -- they just show up.

    I'd love to be educated if there is new data.
     
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  3. Tallcool1

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    Welcome Jorge. Your perspective is one that I am very interested in.

    One of the first things that I learned in here is that it can be very difficult to find an individual perspective such as the one that you and I have. This group has a lot of vendors and industry consultants in it. They have a very broad view of the industry, and I have a very narrow view...because I am one guy and one store.

    The next thing that I learned is the Snowflake comparison and that no two stores are alike.

    I have observed what you are saying about negotiating with my young customers. If my price is fair, and we treat these customers with "kid gloves", and then back up everything we say to build trust...they just pay that price.

    Thank you for joining the group.
     
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  4. Jorge De Los Rios

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    Hi Mr Brooks,

    Thank you so much for replying to my post. Is really an honor to have the attention of professionals like yourself that have many years in the business. I totally agree with you on the fact that customers utilize more resources than 8 sites. I mentioned that number because there's an infographic from autotrader in 2015 that gives an average of 8 sites between 2013 to 2015. Here is the link: http://agameautotrader.com/files/insights/pdf/ABIS3-in-1Infographic.pdf

    I also understand I might be wrong and if that's the case I would like to learn more about this topic. About the e-mails and phone calls, I was talking about those millennials that do e-mail or call the dealership before going to the dealership. Maybe I was not very clear on what I was trying to communicate.

    Once again, thank you so much for replying to my post. I'm looking forward to develop a professional relationship that can benefit both of us.

    Thanks!
     
  5. Jorge De Los Rios

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    Hi Tallcool1,

    Thank you so much for replying to my post. Yes!!! Our perspectives are not very common but is definitely necessary to talk about this situations.

    Thank you!!!
     
  6. ed.brooks

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    Now I feel old :unclejoe:

    @Jorge De Los Rios@Jorge De Los Rios , please, call me Ed. There is an abundance of data regarding shopper habits - much of it is widely differing. I was thinking of my go-to number from Google which was originally 18 and then moved to 24.
    [​IMG]
    The data seems to be in agreement regarding Millennials - Autotrader, Edmunds, etc. say that generation prefers to do business face-to-face at the dealership and to actually negotiate the deal.

    Yep - I was stunned.

    The theory is that Millennials don't trust the 'one-price' price and are leery of being screwed; so they negotiate. But they are also very leery of anything they see as the "usual sales games" and walk if they feel the need.

    So I agree with you, Millennials "don't necessarily enjoy any negotiation process", but they will do it. And they do visit more dealerships in person than older generations (according to Autotrader).
    [​IMG]

    Jorge -- Welcome to DealerRefresh! Your insights are really valuable, now get off my lawn. Kidding... (about getting off my lawn, your insights ARE really valuable)

    Additional sources:
    Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers
    Study shows women, Millennials will respond well to a good dealership experience to learn about car but don't like spending hours on paperwork
    Digital Drives Auto Shopping
    5 Things to Know About The Next Generation Car Buyer
     
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  7. Jorge De Los Rios

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    Hi Ed,

    Hahaha, Please, don't feel old! That was never my intention I just wanted to show some respect :) Thank you so much for the data. Those graphics are amazing! I'll get off your lawn now!

    Have an amazing day!
     
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  8. ed.brooks

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    This video has sparked a considerable amount of conversation over on Facebook
     
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  9. JamieS

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    I remember watching that a while back. While what he says may be true, the industry in general has become much more customer friendly and understands more than ever if they want to be truly successful the experience has to be a priority because a 1-star Google rating ain't gonna cut it. Wait till they start making these videos on F&I products!
     
  10. joe.pistell

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    Webrooming is alive and growing like a weed! Best Buy is back from the dead, they just reported earnings and they surprised wall street. I'll make 2 observations.
    1. Creative new car franchise owner/operators should walk the floor of Best Buy and see how they've embraced webrooming. BBY has made a complete transformation to welcome internet shoppers into their stores and shoppers love it.
    2. Webrooming is Carvana's greatest threat (Carvana and their ecommerce only peers). We'll see if Carvana morph's it's "hidden inventory" model to bring in Webroom'ers.
    Webrooming is the best internet shopping experience. period.


     
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  11. craigh

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    You know that they reported earnings were up due to shutting down retail stores that underperformed and due to an increase in online shopping on wearables and 4K TVs right? Suggesting they are succeeding because they embrace webrooming is a bit fallacious when their public claims are the exact opposite.
     
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    #280 craigh, Aug 24, 2016
    Last edited: Aug 24, 2016

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