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ONLY 7% of buyers report purchasing entirely online - Digital Retailing FAILED?

The bolt on DR sites is a disaster and was never going to work. Creates all kinds of confusion as often the car is shown including price etc. on the dealer site and then the 'shop.dealersite.com' as well creating weird navigation issues, new windows, bad integration, forced to login to yet another system to see a lead and so on and so on.