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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
DealerRefresh hosted a RefreshFriday webcast featuring Ron Morrison from PureInfluencer arguing that paid search is ineffective and dealers should reduce their budgets in this area. While the deliberately provocative title generated skepticism from community members like Greg Gifford (who questioned whether it was clickbait), the original poster indicates the live discussion included substantive debate on both sides of the paid search effectiveness question. The thread itself doesn't reveal the webcast's outcome or any definitive conclusion, instead inviting community members to watch and share their own assessments.