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Pay for Internet Sales Manager/Director

How much are you making as an ISM or Director WITH bonuses?

  • Less than $60,000

    Votes: 45 38.1%
  • $60,001 - $80,000

    Votes: 24 20.3%
  • $80,001 - $100,000

    Votes: 14 11.9%
  • $100,001 - $120,000

    Votes: 17 14.4%
  • $120,001 - $150,000

    Votes: 10 8.5%
  • $150,001 - $180,000

    Votes: 4 3.4%
  • $180,001 - $200,000

    Votes: 1 0.8%
  • $200,001 - $250,000

    Votes: 1 0.8%
  • $250,001 - $300,000

    Votes: 0 0.0%
  • More than $300,000

    Votes: 2 1.7%

  • Total voters
    118
So much to list in what I am responsible for:

~make sure I-leads are responded to in timely mannor
~Make sure all inventory is pulling and pushing to all sites
~Make sure all comments are pushing
~Manage inbound phone calls
~ROI on all lead providors
~Manage website
~update all specials
~manage facebook/twitter
~listen to phone calls and train as needed
~cover the sales desk as needed
~make sure all i-leads are being followed up on
~Website doc sheet to watch traffic levels and conversions to calls/leads
~I also oversee other marketing that is non-internet with advertising agency
~SEO/SEM

This is just a handful of things I'm responsible for. I am paid a small salary plus all i-leads/trackable phone-ups sold.
 

✨ AI Highlights

  • Alex Snyder initiated a poll to determine average pay for Internet Sales Managers and Directors at dealerships, intending to help professionals negotiate raises.
  • Respondents revealed that ISMs perform extremely broad job responsibilities—ranging from lead management and website/SEO optimization to social media, inventory photography, IT support, and floor sales coverage—while questioning whether their compensation reflects this workload.
  • The overwhelming sentiment expressed frustration that ISM positions are significantly underpaid relative to their actual duties and responsibilities.

Alex Snyder initiated a poll to determine average pay for Internet Sales Managers and Directors at dealerships, intending to help professionals negotiate raises. Respondents revealed that ISMs perform extremely broad job responsibilities—ranging from lead management and website/SEO optimization to social media, inventory photography, IT support, and floor sales coverage—while questioning whether their compensation reflects this workload. The overwhelming sentiment expressed frustration that ISM positions are significantly underpaid relative to their actual duties and responsibilities.

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