People's Choice Awards for Best Vehicle Photos?

[flosho]

You can check out our dealer photos: Used Cars & Trucks | Eau Claire, WI | Capital Motor Company

We typically take the less is more approach and get people emotionally invested into our photos.


Modded Beetle Turbo

or a recent Cayenne GTS:

 

[flosho]

We also go outside the box for some...

 

[Will G.]

@flosho I browse a lot of listings and this is vey unique. The setting definitely makes you guys stand out.

 

[Will G.]

@flosho I browse a lot of listings and this is vey unique. The setting definitely makes you guys stand out.

 

[joe.pistell]

This selfless sharing of best practices is why,​

--for nearly 2 decades--​

"DealerRefresh is where you heard it first"​

p.s. hahaha, love that halloween photo!​

 

[joe.pistell]

Are you kidding me? @flosho, the body of work is stunning.
From a shopper's POV, my expectations of a super high quality experience goes waaaay up!


and BOOM, this is why your investment pays big dividends.

Your 2 hours outside downtown Minneapolis. A 2hr drive is a LOT of friction to a sale. Shoppers have to make a plan to make the drive. You and your team have to be great on the phone. Your show to close rate has to be off the charts.

Simply brilliant!


What camera are you using? The use of depth of field (i.e. steering & mirror is out of focus) is very engaging.


Just stunning work! Questions

1. How long do you take to shoot (on avg)
2. What do you do with change of seasons and do you reshoot aged units?

I've got a CDJR dealer 1hr outside of Philly that is struggling. This is how you become a boutique, a specialist, and expert.

Well Done. Best work I've ever seen.
p.s. keep an eye out for DR's @Todd Thomspon, he's got a video sales tool that should kick ass helping to pull in long distnce shoppers.

 

[flosho]

Are you kidding me? @flosho, the body of work is stunning.
From a shopper's POV, my expectations of a super high quality experience goes waaaay up!
View attachment 8208

and BOOM, this is why your investment pays big dividends.
View attachment 8209
Your 2 hours outside downtown Minneapolis. A 2hr drive is a LOT of friction to a sale. Shoppers have to make a plan to make the drive. You and your team have to be great on the phone. Your show to close rate has to be off the charts.

Simply brilliant!
View attachment 8210

What camera are you using? The use of depth of field (i.e. steering & mirror is out of focus) is very engaging.
View attachment 8211

Just stunning work! Questions

1. How long do you take to shoot (on avg)
2. What do you do with change of seasons and do you reshoot aged units?

I've got a CDJR dealer 1hr outside of Philly that is struggling. This is how you become a boutique, a specialist, and expert.

Well Done. Best work I've ever seen.
p.s. keep an eye out for DR's @Todd Thomspon, he's got a video sales tool that should kick ass helping to pull in long distnce shoppers.

I appreciate the kind words. The marketing department is myself and one other person and he does about 75% of the photos now. We've always been "online based" and so most of our customers have traveled several hours to get to us. (We are 1.5 hours from Minneap, 2 hours from Madison, 2 hours from Rochester, etc.. so kind of centrally located to a bunch of big cities). Our close rate used to be around 75%. We've moved into a more retail orientation now but continue to pull people from all over the US and ship cars all over the US.

Typical photo shoot runs about an hour 1.5 hours and about 20 minutes to process in LR.

We shoot a lot more vehicles inside in the winter but yeah we typically reshoot the exterior photos when the season changes drastically and is noticeably aged in our photos. Our turn is about 35 days so generally that's not a big issue but we always get a few turds.

We recently upgraded to a Canon RP mirrorless SLR. Interior photo's are shot on 18-135mm zoom with RF-RP adapter (which leads to some clarity loss) or a 1.8 50mm prime.

Also thought it would be fun to add our halloween photo..

 

[joe.pistell]

This selfless sharing of best practices is why,​

--for nearly 2 decades--​

"DealerRefresh is where you heard it first"​

p.s. hahaha, love that halloween photo!​

 

[grant@pricedrite]

Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Agree. VAuto recommends starting with the interior of the vehicle and then doing the exterior in the back half. We do Outside Hero | Inside Hero | Top Inside Features | Inside Experience | Engine Bay | Cargo Cargo Bay | Outside Experience | Outside Details.

 

[grant@pricedrite]

We do it in two phases. In phase one, we just shoot the car. It takes 20-40 depending on the vehicle. Then it's online. Phase two, the tone correction/sorting/overlays/reuploading happens. This takes about 35 min.