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An online presentation should closely mimic an “on the lot“ presentation. A balance between wide-angle hero shots and close-up shots, drawing the shopper’s attention to value added features, in and out of the vehicle.
The more valuable the car, the more options there are. The more photos there ought to be.
...She told me, when she saw the Spotify logo, she knew that was the truck for her. I take 12 pictures of each page on the radio of those trucks and the last page was that Spotify logo on its own. A $60,000 loaded used pickup truck… but she likes Spotify. Go figure.
kaiserbuickgmc.com@carmudgeon plz show us some of your dealer work.
Wow, great work, the 12 pics of the dash tech screen is SOOO smart. Our cars are truning into rolling living rooms. In car entertainment (i.e. dash tech) is HOT
@Will G. Sharp looking pics! What's your IG?
www.instagram.com
George Nenni asked the DealerRefresh community to share standout examples of dealer vehicle photography, both indoor booth and natural light, for new and used inventory. Contributors shared links to their own dealer sites and third-party work, with a side discussion on image file size standards — Nenni recommending at least 250KB for full-size photos. The thread's clearest endorsement went to Ourisman's shooter, praised by Joe Pistell for professional attention to detail and shopper-focused composition achieved without AI or a photo booth.