Thank you!
@infocusmediadfw
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People's Choice Awards for Best Vehicle Photos?
- Thread starter George Nenni
- Start date
Thank you!
@infocusmediadfw
www.instagram.com
some tips:
1. quality > quantity
managers: "we want lots of pictures", "can you do 40 pictures?"
Sir. I can do 100 pictures on your Nissan Versas, but that is not going to get you quality leads.
It's crazy how many times I have heard from managers that they want lots of pictures.
I have to sit down with them, pull up listings from their competition and compare them to my 25 - 50 sets.
2. Stay consistent with your sets.
Sit with your vendor and come up with a set, print the thumbnails on a sheet and hand it to the photographer to follow.
Ask for the same photographer for your store.
3. Refresh the unique, high price models. For one of my clients, I offer 5 free exterior refreshes per week. See the yellow Vette below.
Sun was going down and lighting conditions were perfect, so I got the keys and reshot the Vette and it turned out great.
1. quality > quantity
managers: "we want lots of pictures", "can you do 40 pictures?"
Sir. I can do 100 pictures on your Nissan Versas, but that is not going to get you quality leads.
It's crazy how many times I have heard from managers that they want lots of pictures.
I have to sit down with them, pull up listings from their competition and compare them to my 25 - 50 sets.
2. Stay consistent with your sets.
Sit with your vendor and come up with a set, print the thumbnails on a sheet and hand it to the photographer to follow.
Ask for the same photographer for your store.
3. Refresh the unique, high price models. For one of my clients, I offer 5 free exterior refreshes per week. See the yellow Vette below.
Sun was going down and lighting conditions were perfect, so I got the keys and reshot the Vette and it turned out great.
Attachments
Maybe it's time to have a dummy iphone or android to plug in to vehicles and show all the available carplay apps
You can check out our dealer photos: Used Cars & Trucks | Eau Claire, WI | Capital Motor Company
We typically take the less is more approach and get people emotionally invested into our photos.
Modded Beetle Turbo
or a recent Cayenne GTS:
We typically take the less is more approach and get people emotionally invested into our photos.
Modded Beetle Turbo
or a recent Cayenne GTS:
We also go outside the box for some...
@flosho I browse a lot of listings and this is vey unique. The setting definitely makes you guys stand out.
- Apr 7, 2009
- 4,633
- 2,122
- Awards
- 10
- First Name
- Joe
Are you kidding me? @flosho, the body of work is stunning.
From a shopper's POV, my expectations of a super high quality experience goes waaaay up!
and BOOM, this is why your investment pays big dividends.
Your 2 hours outside downtown Minneapolis. A 2hr drive is a LOT of friction to a sale. Shoppers have to make a plan to make the drive. You and your team have to be great on the phone. Your show to close rate has to be off the charts.
Simply brilliant!
What camera are you using? The use of depth of field (i.e. steering & mirror is out of focus) is very engaging.
Just stunning work! Questions
Well Done. Best work I've ever seen.
p.s. keep an eye out for DR's @Todd Thomspon, he's got a video sales tool that should kick ass helping to pull in long distnce shoppers.
From a shopper's POV, my expectations of a super high quality experience goes waaaay up!
and BOOM, this is why your investment pays big dividends.
Your 2 hours outside downtown Minneapolis. A 2hr drive is a LOT of friction to a sale. Shoppers have to make a plan to make the drive. You and your team have to be great on the phone. Your show to close rate has to be off the charts.
Simply brilliant!
What camera are you using? The use of depth of field (i.e. steering & mirror is out of focus) is very engaging.
Just stunning work! Questions
- How long do you take to shoot (on avg)
- What do you do with change of seasons and do you reshoot aged units?
Well Done. Best work I've ever seen.
p.s. keep an eye out for DR's @Todd Thomspon, he's got a video sales tool that should kick ass helping to pull in long distnce shoppers.
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I appreciate the kind words. The marketing department is myself and one other person and he does about 75% of the photos now. We've always been "online based" and so most of our customers have traveled several hours to get to us. (We are 1.5 hours from Minneap, 2 hours from Madison, 2 hours from Rochester, etc.. so kind of centrally located to a bunch of big cities). Our close rate used to be around 75%. We've moved into a more retail orientation now but continue to pull people from all over the US and ship cars all over the US.
Typical photo shoot runs about an hour 1.5 hours and about 20 minutes to process in LR.
We shoot a lot more vehicles inside in the winter but yeah we typically reshoot the exterior photos when the season changes drastically and is noticeably aged in our photos. Our turn is about 35 days so generally that's not a big issue but we always get a few turds.
We recently upgraded to a Canon RP mirrorless SLR. Interior photo's are shot on 18-135mm zoom with RF-RP adapter (which leads to some clarity loss) or a 1.8 50mm prime.
Also thought it would be fun to add our halloween photo..
Attachments
- Apr 7, 2009
- 4,633
- 2,122
- Awards
- 10
- First Name
- Joe
This selfless sharing of best practices is why,
--for nearly 2 decades--
"DealerRefresh is where you heard it first"
p.s. hahaha, love that halloween photo!
- May 19, 2021
- 9
- 3
- Awards
- 3
- First Name
- Grant
I will shamelessly throw our hat into the ring. Used Car Dealership in Lincoln, NE | PricedRite Auto Sales Inc. We moved our SRP/VDP conversion from 2.4% to 3.2% with our photography. We love your GMB books, by the way!
