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Personal facebook usage

"For me, Twitter has become my source of content - mostly industry content and connections but that's more important and engaging to me than someone having a peanut better and jelly sandwich for lunch"

Isn't this the truth. I feel the same way you do Jeff. I spend most of my "social" time reading things that interest me professionally. Twitter has been a great source for me to meet and learn from some great people in our business. I find that facebook on the other hand has more pictures of my brothers frat parties!
 
Jeff hit the nail on the head. "Stay at home moms" are totally facebook obsessed. Find a way to connect with them and you are reaching an very influenced group.

Farmville.

Spoke with a friend today who works at http://www.bluenoodle.com/advertisers/ formerly neoedge. Some interesting numbers.

Over 70% of casual gamers are female, aged 25-54.



I learned a new word today, "GAMIFY", as in to gamify an ad, make it fun.
 
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