- Sep 16, 2009
- 111
- 2
- First Name
- Mitchell

Hi Mitchell,
We at the agency are always looking for more ways to interact and engage our fans on Facebook. Personally i like to recommend offering exclusive content for people who "Become Our Fan" on Facebook. Maybe something you'd like to try on your next newsletter?

Every time one of your salespeople meets with a customer they should "friend them." You can make your salespeople admins on the fan page and then they can invite their friends to become fans from the fan page. I am going to to do a whole article on this for DR in the next few weeks.

I read a great article that I thought would be relevant to this thread. It's not a stab @Mitchell Brenner, but does give some good insight into the "why bother with fake fans". I get the whole wanting to drive your number towards a "tipping point" but it's not likely to help.
Viral Growth Trumps Faux Followers
Seth's Blog: Viral growth trumps lots of faux followers
Mitchell Brenner requests help growing Precision Acura's Facebook fan page and receives advice from community members on legitimate growth strategies, including offering exclusive content to new fans and leveraging salesperson networks to invite actual customers. A debate emerges about whether recruiting fans from DealerRefresh professionals constitutes "fake fans," with some arguing that non-customer followers yield little ROI despite boosting numbers, while others contend there's nothing wrong with building a mixed audience of industry professionals and genuine prospects. The key insight is that sustainable Facebook growth requires targeting real customers and prospects rather than chasing vanity metrics, though the thread doesn't reach full consensus on the value of recruiting industry peers as fans.