Yes, a lawyer from Harvard. That should tell you all you need to know.
I am convinced that most dealers are not interested. They might read it but it is another thing for them to implement it.
I was on a website, this morning. I looked at their new and used car special pages and incentive page and they were blank. Looking at their used cars, they only had 7 pictures and no descriptions. I looked for them on AutoTrader and they were an Alpha dealer but the new cars were listed on the 7th page in the featured section. Again, no descriptions. New cars were at MSRP. Used cars were without descriptions and priced out of market. Why spend the money?
You know how Jerry does the phone shopping? One of the companies, that I represent, does the same thing with emails. You get a report with all of the responses, response times etc.. You still see dealerships that never contact the customer, don't answer the questions, don't quote a price, response times in hours and days, "one and they're done" responses. Wonder why customers become non-responsive? They figured your guy was an idiot after the first response. Dealers want to look at what the competition's templates and prices look like but when they see the rest, they often come unhinged. Remember those nightmare internet reports from the manufacturers? It ain't any better.