- Nov 4, 2012
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While this is a parody video of what seems to be common advertising practices now....Is this where advertising is headed? If your OEM advertises like this, then do you? Do you already?
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Reactvertising - what do you think?
- Thread starter JessicaRuth
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- Apr 6, 2009
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- Mitch
That's awesome! John St always has amazing parody videos, catvertising is still my favorite. They're only so funny because there's slivers of reality and a "but that kinda works and we should kinda do that" sensation to them. Without a strong core and vision it's so easy to get sucked into "cool" shit that is just that.
- Apr 7, 2009
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- Joe
✨ AI Highlights
A dealer shares a parody video about "Reactvertising" (reactive advertising tactics) and asks whether this represents the future of OEM and dealership marketing practices. Respondents acknowledge the humor stems from the video's kernel of truth—that companies are tempted to chase trendy marketing gimmicks—and emphasize that successful advertising requires a strong core strategy rather than just following what's "cool." The thread suggests concern that reactive, trend-chasing marketing is becoming an industry norm.
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