Referrals & word of mouth sales

[lyamen.savy]

I’m excited to announce that the Blabber beta is now live!

• Your salespeople receive warm introductions over group text or email to everyone saved in your customer's phone contact list.
• Create unlimited referral offers, A/B test which offer generates the most referrals, sales, highest gross, shortest sales cycle, etc.
• Integrates with every CRM in automotive
• Integrates with every DMS
• Automatically track referrals that convert to sales
• Process up to 15,000 payments to referrers with 1 invoice

Curious — any dealers here currently have a formal referral program at their store? What’s been your biggest obstacle to increasing sales from referrals?

 

[levin233]

We’ve tried a basic referral program at our store, but keeping track of everything manually was a pain. Biggest challenge has been getting customers to actually remember to refer people.

 

[lyamen.savy]

We’ve tried a basic referral program at our store, but keeping track of everything manually was a pain. Biggest challenge has been getting customers to actually remember to refer people.

Hi Levin,

Blabber.tech solves both of those problems!

Getting customers to refer:

• Your store-branded referral mobile app allows customers to sync their phone contact list and, with a single tap, send texts and emails introducing people in their phone contacts to a salesperson.
• The app allows referrers to see referral offers, track the status of referrals, and their earnings.
• The app has push notifications reminding people to keep referring and notifying them when they got paid.
• The app has gamification features that make referring as addictive as scrolling through social media.

Manual tracking:

• CRM integration: Referrals are received through SMS and email, and all information is automatically captured in your CRM via our CRM integration.
• DMS Integration: We can automatically track which referrals convert to sales, calculate referral commissions, and notify individuals when they earn a commission and when they receive payment.
• PayPal integration: You can process up to 15,000 referral payments with a single invoice
• AutoPay: This feature allows you to process payments automatically, or you can turn it off and process payments manually.

Email me if you would like to see it in action ([email protected]).

 

[Ryan Everson]

Hi Levin,

Blabber.tech solves both of those problems!

Getting customers to refer:

• Your store-branded referral mobile app allows customers to sync their phone contact list and, with a single tap, send texts and emails introducing people in their phone contacts to a salesperson.
• The app allows referrers to see referral offers, track the status of referrals, and their earnings.
• The app has push notifications reminding people to keep referring and notifying them when they got paid.
• The app has gamification features that make referring as addictive as scrolling through social media.

Manual tracking:

• CRM integration: Referrals are received through SMS and email, and all information is automatically captured in your CRM via our CRM integration.
• DMS Integration: We can automatically track which referrals convert to sales, calculate referral commissions, and notify individuals when they earn a commission and when they receive payment.
• PayPal integration: You can process up to 15,000 referral payments with a single invoice
• AutoPay: This feature allows you to process payments automatically, or you can turn it off and process payments manually.

Email me if you would like to see it in action ([email protected]).

Love the platform and concept, but the per-referral/lead billing model is tough to digest.

Some of our stores use the "Stuker" referral method - handing customers a birddog referral form at delivery. It's not uncommon for customers to fill out all 8 referral spots. If we were to switch from Stuker's paper forms to Blabber, we'd be charged $56 per customer (or $168 after your intro pricing ends), even if none of those referral leads actually convert into a sale.

I think dealers would be much more open to a pay-for-performance model - only paying for referrals that actually result in a sale. Since your platform already handles referral rewards and has access to sales data, it feels like an easy pivot that dealers would embrace.

 

[lyamen.savy]

Love the platform and concept, but the per-referral/lead billing model is tough to digest.

Some of our stores use the "Stuker" referral method - handing customers a birddog referral form at delivery. It's not uncommon for customers to fill out all 8 referral spots. If we were to switch from Stuker's paper forms to Blabber, we'd be charged $56 per customer (or $168 after your intro pricing ends), even if none of those referral leads actually convert into a sale.

I think dealers would be much more open to a pay-for-performance model - only paying for referrals that actually result in a sale. Since your platform already handles referral rewards and has access to sales data, it feels like an easy pivot that dealers would embrace.

Hi Ryan,

Thanks for the thoughtful feedback — I completely understand how the $7 per referral lead pricing may seem high compared to handing someone a paper form at delivery.

But Blabber isn’t just a digital version of a piece of paper — it solves the real friction that keeps most dealership referral programs from producing consistent, scalable results.

With traditional paper forms:

1. Customers list names of people they know — but no one adds them to the CRM
2. Referrals don’t expect to hear from the dealership, so outreach feels cold — and salespeople often don’t follow up
3. Referrers lose motivation when they never hear back, don’t know the status, and don’t get paid
4. Tracking and payouts are manual, time-consuming, and often require extra headcount — and we all know how expensive good talent is

Blabber replaces that with:

1. Customers send warm, personal introduction messages by text or email — introducing their salesperson directly to everyone they know
2. Referrals are automatically tracked from intro to sale via CRM and DMS integrations
3. Referrers stay engaged with real-time status updates in their mobile app
4. Payments are automated — no spreadsheets or manual check cutting

Regarding the idea of a pay-on-sale model: that’s not a fit for a software company because there are too many factors outside our control — like the quality and availability of the inventory a store carries, whether they have in-demand models on the lot, or whether they’re offering well-priced, low-mileage vehicles, the finance options available, the salespeople's experience and training, etc.

We’re a software company — so the part we focus on (and constantly optimize) is how to get people referring and keep them referring over time.

Also, companies that offer true pay-on-sale models usually charge 30–40% of the revenue or gross profit — not $2–$7 per lead — because they have to absorb all the risk.

Lastly, our pricing model $2–$7 per warm introduction, it's still far more cost-effective than paying for impressions or clicks through traditional media — and you’re getting real, personal introductions, not cold traffic. Referral leads trust a dealership more than someone who clicked on a Facebook ad.

Happy to talk through volume pricing or hybrid options if that helps your stores ease in.

Appreciate the feedback!

Best,

Lyamen

 

[lyamen.savy]

Love the platform and concept, but the per-referral/lead billing model is tough to digest.

Some of our stores use the "Stuker" referral method - handing customers a birddog referral form at delivery. It's not uncommon for customers to fill out all 8 referral spots. If we were to switch from Stuker's paper forms to Blabber, we'd be charged $56 per customer (or $168 after your intro pricing ends), even if none of those referral leads actually convert into a sale.

I think dealers would be much more open to a pay-for-performance model - only paying for referrals that actually result in a sale. Since your platform already handles referral rewards and has access to sales data, it feels like an easy pivot that dealers would embrace.

Hey Ryan,

FYI, we collected feedback from our beta customers and changed our pricing to be cost per user instead of cost per referral lead generated. See updated. The new pricing is now live on our website: Blabber — Best Referral Marketing Software for Car Dealerships & B2B Companies

Thank you for the feedback, too!