Live Broadcast Refresh Friday "LIVE" on DealerRefresh - 2018 Weekly Broadcast Updates

[Alex Snyder]

Refresh Friday 3/16/18 - Introducing D.R. Truth, Jon Berna, who is sitting on piles of amazing data

In this episode we explore many of the questions that have been burning in mine and Jeff's heads over the past 20 years. @jon.berna carries us through some incredibly interesting points like:

• Are appointments as valuable as we think they are?
• How many leads can someone really handle?
• How often is a repeat car buyer also someone using the service department?
• Is organic search (SEO) worth spending money on every month?
• And many more.

We did have a lot of technical difficulties with this show, but the content is :thumbup:

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[Alex Snyder]

Refresh Friday 3/22/18 - Getting mental with Paul Potratz

Why are sales people and managers bad? Or are they fine? Because of their psychology do we absolutely have to have a BDC?

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[Alex Snyder]

RefreshFriday 3/30/18 - Cliff Banks on CDK's Fortellis, 2018 Acquisitions, and Digital Retailing

Cliff Banks runs The Banks Report, a publication focused on automotive industry acquisitions and major news. His insights are legendary amongst the automotive corporate elite and his access, to that group, is incredible. We were quite thrilled to have Cliff join us to share some of his insights.

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[Alex Snyder]

RefreshFriday 4/6/18 - Matt Murray on Reputation Management

Matt and Jeff take a walk down reputation management memory lane going all the way back to DealerRater. GM is mandating Reputation.com while other OEMs are co-oping reputation management softwares. Matt talks about the SEO benefits one can have from handling review responses properly and takes us through what Podium is.

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[Alex Snyder]

RefreshFriday 4/13/18 - JP Ostiguy and Jon Colban

If you don’t know JP, you really should! He’s the Manager of Operations for the Zanchin Automotive Group and has tremendous results with utilizing video with HUGE increases in Sales. And he’s now moving video into the service department (we’ll be touching on that.)

Also with us – John Colban of Authntk WalkAroundVideo. John has been behind video technology for several years. I know this, because I’ve personally worked with John over the years and consulted with WalkAround since the beginning.

This is gonna be AWESOME!!

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[Alex Snyder]

RefreshFriday 4/20/18 - Steve Stauning and Mike Haeg

Steve is a veteran of the industry, from years working on the front lines of the dealership as as eCommerce Director for The Asbury Automotive Group to Director of Reynolds Web Solutions, to his most recent self ventures - SteveStauning.com where he provides 100% Free Video Training for dealerships, along with his Live Video Webcasts at http://undeniableadvantage.com where he helps dealers large & small instill their own great processes by developing their leaders & creating an environment of accountability. This is all achieved through Steve's on-site consulting, online video training and live training.

Enough about Steve. Also joining us is Mike Haeg - Vice President of Automotive at Call Box (also know to many as Century Interactive and/or Car Wars. Mike knows everything there is to know about the PHONE. From provisioning, to marketing, to best practices and the latest technologies.

In this episode we'll be discussing some of the latest phone technologies, best practices and several of the latest discussions on the dealerrefresh dealer forums.

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[Alex Snyder]

RefreshFriday 4/27/18 - Mike DeCecco teaches us about eBlock

Mike DeCecco is going the opposite direction: he is bringing a Canadian company to the United States. And he isn't even Canadian! We're going to talk to him about his career from the dealership days to getting in early at Dealer.com and now eBlock. We're also going to talk to him about why he thinks he is going to be successful bringing an online auction app to the US.

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[Alex Snyder]

RefreshFriday 5/4/18 - David Metter pushes us to take a different perspective on who we think is our best salesman

DealerRefresh RefreshFriday - Alex and Jeff have long time industry vetern David Metter with some interesting statistics. What you don’t know about your salespeople can't hurt you. Or can it?

Your TOP sales person just may NOT be as good as you think! Find out why on this RefreshFriday!!

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[Alex Snyder]

RefreshFriday 5/11/18 - Mike Markette, from CallRevu, talks about how we can fix the phones

Mike drops some epiphanies on the DealerRefresh team, Steve Stauning makes a surprise guest appearance, and we make our usual jokes. But, seriously, check out what Mike Markette has to say - there are some eye opening revelations!

The month of May has been declared National Fix the Phones Month, for the automotive industry. Mike Markett joins us on this RefreshFriday to discuss FIXING THE PHONES!!

Topics include:
1. Some of the latest statistic from the CallRevu study
2. Best practices for the Saturday morning call recording review
3. Why do customers call dealers anyways?
4. Why can't your managers "coach"?
5. Why dealers only get the appointment 36% of time
6. The future of the phone with AI
7. ...and whatever else we want to talk about

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[Steve Stauning]

Some really great shows lately with lots of good takeaways for dealers to put into practice immediately. Clear your calendars for Friday's at 1 PM Eastern...