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Live Broadcast Refresh Friday "LIVE" on DealerRefresh - 2018 Weekly Broadcast Updates

Discussion in 'Webinars, Broadcasts, Refresh Friday's, etc.' started by Jeff Kershner, Jan 4, 2018.

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  1. Alex Snyder

    Alex Snyder
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    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,227
    Likes Received:
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    Location:
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    Refresh Friday 3/16/18 - Introducing D.R. Truth, Jon Berna, who is sitting on piles of amazing data

    In this episode we explore many of the questions that have been burning in mine and Jeff's heads over the past 20 years. @jon.berna@jon.berna carries us through some incredibly interesting points like:

    • Are appointments as valuable as we think they are?
    • How many leads can someone really handle?
    • How often is a repeat car buyer also someone using the service department?
    • Is organic search (SEO) worth spending money on every month?
    • And many more.

    We did have a lot of technical difficulties with this show, but the content is :thumbup:

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  3. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,227
    Likes Received:
    628
    Location:
    Vermont
    Refresh Friday 3/22/18 - Getting mental with Paul Potratz

    Why are sales people and managers bad? Or are they fine? Because of their psychology do we absolutely have to have a BDC?

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  4. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,227
    Likes Received:
    628
    Location:
    Vermont
    RefreshFriday 3/30/18 - Cliff Banks on CDK's Fortellis, 2018 Acquisitions, and Digital Retailing

    Cliff Banks runs The Banks Report, a publication focused on automotive industry acquisitions and major news. His insights are legendary amongst the automotive corporate elite and his access, to that group, is incredible. We were quite thrilled to have Cliff join us to share some of his insights.

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  5. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,227
    Likes Received:
    628
    Location:
    Vermont
    RefreshFriday 4/6/18 - Matt Murray on Reputation Management

    Matt and Jeff take a walk down reputation management memory lane going all the way back to DealerRater. GM is mandating Reputation.com while other OEMs are co-oping reputation management softwares. Matt talks about the SEO benefits one can have from handling review responses properly and takes us through what Podium is.

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