It seems like a long time between insults from John. I am used to seeing Alex or John on DealerRefresh. Maybe they don't want to disclose their new ideas on an open forum. It could have more bugs than I saw in the jungle. They might be exhausted from back to back 40 hour weeks.
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Scope of the Internet Director
- Thread starter ddavis
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It seems like a long time between insults from John. I am used to seeing Alex or John on DealerRefresh. Maybe they don't want to disclose their new ideas on an open forum. It could have more bugs than I saw in the jungle. They might be exhausted from back to back 40 hour weeks.
- Dec 2, 2009
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- John
- May 1, 2006
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- Alex
now that's pretty damn funny. Truth is we're both slammed. Making software is no joke!![images[1].jpg](https://data-files.dealerrefresh.com/attachments/6/6123-1b24b5261e5f744748f7a4035636daee.jpg "images[1].jpg")
Evolution didn't take this long. You don't have enough people? That place has become a half way house for DealerRefresh moderators.
✨ AI Highlights
- This thread debates the proper role and autonomy of an Internet Director at a dealership, with participants arguing that internet sales represent the most effective marketing channel yet are often undermined by poor organizational structure and lack of management support.
- Key contributors identify that Internet Directors face challenges not just from their own responsibilities but from fragmented dealership cultures where floor salespeople and desk managers don't understand or properly handle internet-sourced customers.
- The core insight is that an Internet Director's success depends critically on GM/GSM backing and autonomy, combined with dealership-wide visibility into the online sales process—not merely getting "buy-in" from managers who may be incompetent or resistant to change.
This thread debates the proper role and autonomy of an Internet Director at a dealership, with participants arguing that internet sales represent the most effective marketing channel yet are often undermined by poor organizational structure and lack of management support. Key contributors identify that Internet Directors face challenges not just from their own responsibilities but from fragmented dealership cultures where floor salespeople and desk managers don't understand or properly handle internet-sourced customers. The core insight is that an Internet Director's success depends critically on GM/GSM backing and autonomy, combined with dealership-wide visibility into the online sales process—not merely getting "buy-in" from managers who may be incompetent or resistant to change.
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