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Seeking manager feedback: Are dedicated digital storefronts for sales reps a benefit or a distraction?

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#11
ryan.leslie said:
Those were great days!

We pioneered the "employee pages." They were always tied to the dealer and if they left the dealership their ratings and reviews did not. It was a great way to empower them and mitigate risk of churn.

My buddy Mike "The Chevy Dude" Davenport helped birth that concept. Mike has done well for himself building a tremendous following and launching his own store. He's an excellent case study for both sides of the "should dealers encourage this" equation.
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That is the concept that I am working on with yoursalesconsultant.com to hopefully have something that the principles and the managers would find it is fair.
 

✨ AI Highlights

A vendor developing a personal branding and digital storefront platform for automotive sales reps asked dealers and managers for honest feedback on whether such a tool helps or hurts. Managers expressed cautious openness but flagged serious concerns: OEM branding mandates, FTC compliance, high sales rep turnover (~74% annually), and the risk of reps operating shadow inventories outside dealership oversight. The emerging consensus is that the concept could work only if leads flow directly into the store CRM, inventory data stays dealer-controlled, and the platform includes enforceable standards that tie the rep's presence to their employment status.

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