Seeking manager feedback: Are dedicated digital storefronts for sales reps a benefit or a distraction?

[YourSalesConsultant]

Those were great days!

We pioneered the "employee pages." They were always tied to the dealer and if they left the dealership their ratings and reviews did not. It was a great way to empower them and mitigate risk of churn.

My buddy Mike "The Chevy Dude" Davenport helped birth that concept. Mike has done well for himself building a tremendous following and launching his own store. He's an excellent case study for both sides of the "should dealers encourage this" equation.

That is the concept that I am working on with yoursalesconsultant.com to hopefully have something that the principles and the managers would find it is fair.

 

[KennySmithAutoUnite]

They you so much for your honest response. I will take your post to heart to make a service that will work for both sales consultants and dealerships

Glad it helped. I do think there is a real opportunity there if you can balance the salesperson’s personal brand with the dealership’s need for visibility and control. Interested to see where you take it.

 

[levin233]

From a management perspective, the main worry is always control and data retention if a rep builds a brand on their own random tool and leaves, they take the contacts with them.

We ran into this until we started using RepCard for our team. It lets the reps have their own digital business card and personal link with reviews/inventory, but everything stays plugged into the CRM and trackable by management. As long as management gets clear visibility and CRM integration, most won't mind it at all.