- Apr 7, 2009
- First Name
You're not old school. You're capable.I see a lot of people are talking about using iPhones and other similar devices for their car photography. I'm just wondering what the draw is to use them. I must be old school since I still use an actual camera and memory cards.
Love it! In fact, I'd love to see an online tool that asks the customer to take photos of their car when sending a trade lead or getting a guaranteed trade number.* Then use those photos until the photo pro gets to that car on the front line.What is your opinion about taking 5-10 quick pictures upon trade in and posting them online before reconditioning, just to get some pics online, since in many managers views, speed is everything and with out pics the car is not for sale in the customer's eye. And then re taking the good pictures after detailing is completed
Just because that's the way it has always been done doesn't make it right.That is really interesting to hear. Consistency consistency consistency has been drilled into me over the years. Dealers wanting all the first shots to be consistently positioned and shot.
I would think photographing un prepped cars would have more negatives then positives.
I'm not advocating images with trash or pre-bodywork. I'm talking about having some vetted images that may not fit the professional approach until the professional approach is performed. It is a matter of being able to sell a car faster. In fact, I'd even toy with displaying a potential trade-in, with images from the customer, on my website. See what interest is there. Especially if that trade was on an ordered vehicle or something that would take a few days to DX.These are some things I noticed while looking at some websites:
Cars shot in random places, sometimes even vertical with a cell phone. (even first pictures) Trash and people's leavin's left through out the car, dirty, and damage showing.
I would think these things would leave a very un professional appearance to a customer. Especially for a high line luxury car. The customer does not know they are only preliminary photos. They are posted just the same as every other car. What happens when a customer comes in to look at one of these cars and it is at the body shop getting the bumper painted but the car is online.
Love it! In fact, I'd love to see an online tool that asks the customer to take photos of their car when sending a trade lead or getting a guaranteed trade number.* Then use those photos until the photo pro gets to that car on the front line.
*I'm assuming more than 90% of customers aren't going to send you photos with dead bodies in the trunk.