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I just did a radio interview With Auto Dealer Live and we did some mystery shops that were very interesting. Check it out. My segment starts at about the 4-5 minute mark and the mystery shops are a little later.

[video]http://www.ustream.tv/recorded/22144461[/video]
 
I watched it without sound and loved it. When I can, I'll turn the sound on and watch again. At the end you have an extra space in your phone number. Use a call tracking number in the future so you can see the number of calls generated off this campaign. You'll also want to hear your reps in action. Make sure they are going for the appointment and not trying to sell the deal over the phone.