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Instagram Grows As A Social Advertising Channel - http://www.marketingcharts.com/online/instagram-grows-as-a-social-advertising-channel-67608/
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Should dealers be on Instagram?
- Thread starter Lisa Lansing
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- Feb 11, 2015
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- Alex
Slighty dated, but good info from Pew.
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users
- Feb 11, 2015
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- Alex
Makes sense, wasn't it just the last 6 months we (the little guys) were able to advertise on Instagram through Facebook?
- Feb 11, 2015
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You probably are aware, Instagram is owned by Facebook. Up until then users had to advertise through the FB portal. It probably took them that long to create the advertising model (part of the platform) in Instagram itself. That's fairly typical.
It's there now @ https://business.instagram.com/advertising.
✨ AI Highlights
Dealers debate whether Instagram is worth their marketing investment, with perspectives varying based on dealership type and business goals. While some participants report good engagement and interaction on the platform, skeptics argue that without proven ROI metrics, time and budget are better spent on higher-performing channels—unless the dealership sells luxury/exotic vehicles, is an OEM, or has already maximized other marketing sources. The emerging consensus suggests Instagram works best for higher-end dealerships targeting younger demographics for brand awareness, but requires consistent effort and strategic posting practices to be effective.
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