- Dec 30, 2009
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- Yago
Define preferred vendor?
NADA looks at your previous history and the longer you have been exhibiting, the better your booth placement. I see nothing wrong with this by the way. My first year I had a horrible location. Last year I had a great one.
At the end of the day it is about money. He who spends more has more clout! I will also tell you that it's about building a good relationship with the conference host. What can you offer that will provide for a better conference?
Look at it from the eyes of the person organizing the conference.
Jerry,
I wasn't talking about placement. I'm sure that other things play on that like for example committing early, etc.
There are 2 issues:
1) Companies like True Car with a $200M investment can control a lot of what attendees see.
2) Companies with similar interest. Ralph works for Wolfinton, who owns a lot of other companies like for example Business Rater so BR becomes the "preferred sponsor". Two things here: One is that dealer rater WILL pay more than BR to participate at the same level, and second it looks to dealers that not only BR is a very successful company Vs. Dealer rater since they are the ones sponsoring the event, etc (you understand all the implications). Sure enough Carmercial is also sponsoring the event (also owned in part by Wolfinton).
So all this is fine with me, but so there it is for my comment about "preferred vendors" that pay less than the others. Don;t fool yourself: We pay for part of these to have their booth.